Selling Your Home
A Custom Approach.
Exceptional Results.
Selling Your Home
A Custom Approach.
Exceptional Results.
CNE
Certified Negotiation Expert
PSA
Pricing Strategy Advisor
Top 1%
The Nell Team Ranking
White Glove
Every Listing, Every Time
Our Custom Approach
There Is an Art
to Getting It Sold.
Instead of resorting to out-of-the-box solutions, we look at each listing through a different lens — using market data, a powerful network, and professional marketing expertise to form a custom plan that covers everything you need from your sale. While there are many steps in the selling process, you need only concern yourself with a few key moments. We handle the rest.
01
Pre-Market Preparation
We coordinate professional cleaning, staging, photography, drone footage, and any pre-listing repairs or improvements. You hand us the keys — we orchestrate a flawless execution from start to finish. For properties that need more, we can project-manage light renovations with no up-front cost through our HomeSale Loan program.
02
Strategic Pricing
As a Pricing Strategy Advisor (PSA), Will conducts a rigorous comparative market analysis — not just to find a number, but to find the right number. Pricing your listing to be competitive while optimizing your return, with respect to the apparent and perceived value of your property, is paramount. Our data shows: shorter days on market, and the majority of our sales close above asking.
03
Marketing Your Listing
Marketing comes down to drafting a narrative that's unique to your property. We use professional photography, videography, drone footage, Matterport 3D tours, and targeted social media advertising — enhanced by Equity Union's digital platform. Every listing gets the same high-production treatment, regardless of price point.
04
Showings & Open Houses
We stage your home to show in its absolute best light — creating a warm, inviting environment that focuses buyers on your home's best architectural features. Research from the National Association of Realtors shows that staging a stagnant listing makes it sell up to 73% faster. First impressions drive offers.
05
Negotiation
As a Certified Negotiation Expert (CNE) and former attorney, Will doesn't negotiate by instinct — he negotiates by strategy. That means structured offer analysis, counter-offer strategy designed to maximize your net proceeds, and legal fluency to navigate complex contract terms, contingencies, and multiple-offer situations.
06
Inspection, Escrow & Close
We advocate for pre-inspections before listing — addressing issues proactively reduces renegotiations and protects your timeline. Through escrow, we manage every detail, coordinate with all parties, and keep communication transparent throughout. Our goal is a clean, smooth close that puts you in the strongest possible position.
"Sellers often leave a lot of money on the table. But if you invest a little effort and resources, you can make so much more. Our analytics are remarkable — shorter days on market, and the majority of our sales close above asking price."
Scott Nell — The Nell Team, Equity Union Real Estate
White Glove Service
Every Listing.
The Same Standard.
Regardless of the listing price, every property receives the same level of care, preparation, and marketing. We don’t phone it in. We bring in professional designers, project managers, and vendors — and put in the time, effort, and personal attention every listing deserves.
- Professional photography, videography & drone footage
- Matterport 3D tours & twilight shoots
- Beautiful staging — creating the "buying feeling"
- Pre-inspection strategy to protect your timeline
- Targeted digital marketing & social media advertising
- Equity Union technology platform for maximum exposure
Maximize Your Return
Pre-Listing Upgrades
Scott Nell of The Nell Team pioneered a “seller-mini-flip” strategy that generates extraordinary returns on targeted pre-sale improvements. In one documented case, a $100,000 investment in painting, flooring, landscaping, and staging transformed a $2M appraisal into a $2.85M sale — in three months.
- No up-front costs through HomeSale Loan program
- Professional project management — minimal owner involvement
- 200–400% documented returns on improvement investment
- Full team of designers, contractors & vendors
- Can be as simple as deep-cleaning & styling in one week
A Sample of Our Services
Everything You Need. Handled.
We present a seamless solution that encompasses every aspect with finesse: meticulous preparation, impeccable staging, high-end marketing, and expert negotiation. You entrust us with the keys — we navigate the rest.
- Photography
- Drone Footage
- Matterport 3D Tours
- Twilight Shoots
- Professional Staging
- Deep Cleaning
Photography
Drone Footage
Matterport 3D Tours
Twilight Shoots
Professional Staging
Deep Cleaning
- Pre-Inspection Strategy
- MLS Listing
- Direct Mail & Email
- Digital Marketing
- Offer Review & Negotiation
Pre-Inspection Strategy
MLS Listing
Direct Mail & Email
Digital Marketing
Offer Review & Negotiation
Social Media Advertising
Contract Management
Escrow Coordination
HomeSale Loan (No Up-Front Costs)
- Social Media Advertising
- Contract Management
- Escrow Coordination
- HomeSale Loan (No Up-Front Costs)
Your Questions Answered
How long does it take to sell a home?
Well-prepared, well-priced homes typically receive offers within 1 to 3 weeks of listing. Escrow takes another 30 to 45 days. From the day we start preparing your home to the day you close, expect 8 to 12 weeks total — though homes in desirable neighborhoods can move significantly faster.
How much does it cost to sell a home?
Should I renovate before selling my home?
Strategically, yes — but not everything yields a dollar-for-dollar return. The highest-ROI improvements are fresh paint, updated flooring, landscaping, and professional staging. Through The Nell Team’s HomeSale Loan program, sellers can fund improvements with no up-front cost, repaid at close. I help you identify exactly what’s worth doing.
What is my home worth right now?
Do I need to be home during showings?
What is the current Burbank real estate market like?
Free Home Seller's
Guide.
Everything you need to know about the selling process — from preparing your home and pricing strategically, to negotiating offers and closing the deal. Download our comprehensive guide.
Ready to Sell?
Let's Build Your
Custom Plan.
Every property is different. Every seller’s goals are different. Let’s start with a conversation — no pressure, no obligation — and build a plan that’s right for you.